2022
TradeCard
Building a Finance Tool for Tradespeople.
Branding
Interaction
Digital
Brief
TradeCard is a finance platform designed to help UK tradespeople get access to credit for purchasing tools and materials. They approached me to completely rebrand the product, aiming to build trust with a hard-working, no-nonsense audience while standing out in a competitive fintech landscape.
Client
TradeCard
Problem
The brief was twofold: create a new brand identity that felt authentic to tradesmen, and design early-stage UI/UX concepts for the app experience.
I started by developing a series of logos that leaned into visual cues familiar to the trade industry—bold geometry, strong lines, and construction-relevant symbolism. One of the final marks incorporated an angled roof motif, which immediately resonated with the client as a subtle but clever nod to their core audience.
Solution
I then expanded this into three full brand worlds, each with their own typographic system, colour palette, and tone of voice.
The standout challenge was creating a colour palette that felt fresh and disruptive—similar to what Monzo achieved—but would also translate well across digital environments. This meant working closely with their in-house tech team to balance vibrancy with accessibility and technical feasibility.
Alongside the branding, I designed three UX and UI concepts using Figma and Adobe XD. Each one explored a different approach to onboarding, credit application, and account management, giving the client a flexible foundation for user testing and further development.
Result
The result was a confident, practical brand system tailored to the trade sector, and a set of UI directions that gave the platform a clear sense of identity and purpose.
All three UX prototypes were well received, and the final logo became a cornerstone of the new brand—a symbol of reliability and hard graft, just like its users.
More Works
2022
TradeCard
Building a Finance Tool for Tradespeople.
Branding
Interaction
Digital
Brief
TradeCard is a finance platform designed to help UK tradespeople get access to credit for purchasing tools and materials. They approached me to completely rebrand the product, aiming to build trust with a hard-working, no-nonsense audience while standing out in a competitive fintech landscape.
Client
TradeCard
Problem
The brief was twofold: create a new brand identity that felt authentic to tradesmen, and design early-stage UI/UX concepts for the app experience.
I started by developing a series of logos that leaned into visual cues familiar to the trade industry—bold geometry, strong lines, and construction-relevant symbolism. One of the final marks incorporated an angled roof motif, which immediately resonated with the client as a subtle but clever nod to their core audience.
Solution
I then expanded this into three full brand worlds, each with their own typographic system, colour palette, and tone of voice.
The standout challenge was creating a colour palette that felt fresh and disruptive—similar to what Monzo achieved—but would also translate well across digital environments. This meant working closely with their in-house tech team to balance vibrancy with accessibility and technical feasibility.
Alongside the branding, I designed three UX and UI concepts using Figma and Adobe XD. Each one explored a different approach to onboarding, credit application, and account management, giving the client a flexible foundation for user testing and further development.
Result
The result was a confident, practical brand system tailored to the trade sector, and a set of UI directions that gave the platform a clear sense of identity and purpose.
All three UX prototypes were well received, and the final logo became a cornerstone of the new brand—a symbol of reliability and hard graft, just like its users.
More Works
2022
TradeCard
Building a Finance Tool for Tradespeople.
Branding
Interaction
Digital
Brief
TradeCard is a finance platform designed to help UK tradespeople get access to credit for purchasing tools and materials. They approached me to completely rebrand the product, aiming to build trust with a hard-working, no-nonsense audience while standing out in a competitive fintech landscape.
Client
TradeCard
Problem
The brief was twofold: create a new brand identity that felt authentic to tradesmen, and design early-stage UI/UX concepts for the app experience.
I started by developing a series of logos that leaned into visual cues familiar to the trade industry—bold geometry, strong lines, and construction-relevant symbolism. One of the final marks incorporated an angled roof motif, which immediately resonated with the client as a subtle but clever nod to their core audience.
Solution
I then expanded this into three full brand worlds, each with their own typographic system, colour palette, and tone of voice.
The standout challenge was creating a colour palette that felt fresh and disruptive—similar to what Monzo achieved—but would also translate well across digital environments. This meant working closely with their in-house tech team to balance vibrancy with accessibility and technical feasibility.
Alongside the branding, I designed three UX and UI concepts using Figma and Adobe XD. Each one explored a different approach to onboarding, credit application, and account management, giving the client a flexible foundation for user testing and further development.
Result
The result was a confident, practical brand system tailored to the trade sector, and a set of UI directions that gave the platform a clear sense of identity and purpose.
All three UX prototypes were well received, and the final logo became a cornerstone of the new brand—a symbol of reliability and hard graft, just like its users.
More Works