2016
Ploom Tech
Verbalisation, JTI
Direction
Interaction
Brief
Brief
One flavour campaign. Two creative practitioners. Three innovative territories
As part of a pitch for Ploom Tech – JTIs latest real tobacco vaporiser – a senior copywriter and myself came up with three routes to present as the new creative brand positioning for Ploom Tech that could raise awareness and promote their new range of flavours.
With 'Flavorstruck' as our chosen route, we played with the idea of colourful dilated pupils to represent the feeling you get from the new flavour range. From here we mocked up adverts for each flavour, and came up with an interactive experience for the audience to engage with. The client chose to use aspects of our pitch, incorporating them into their final campaign to be rolled out in numerous countries and markets.
Route 1
Route 1
#FLAVORSTRUCK
In a world of convention and dullness, real flavor can break through to jolt the senses.
This is something different. Something new. Flavor unlocked through the power of infusion.
GET READY TO BE #FLAVORSTRUCK.
Route 2
Route 2
#FLAVORLUTION
A life without flavor is a life without color. So it’s time for tobacco to change.
Join a movement of flavorists who are embracing flavor with fervour – leaving monotony behind to enjoy tobacco in vibrant new ways.
Tobacco will never be the same again. JOIN THE #FLAVORLUTION.
Route 3
Route 3
WE ARE FLAVOR
Taste means something different to each of us. An extension of our individuality. Our personality. Our character.
So why shouldn’t our tobacco be as original as we are? We use infusion to break the norm, so tobacco can finally be enjoyed with flavors that fit us. We celebrate individuality. We celebrate variety. We celebrate flavor. WE ARE FLAVOR.
More Works
More Works
2016
Ploom Tech
Verbalisation, JTI
Direction
Interaction
Brief
One flavour campaign. Two creative practitioners. Three innovative territories
As part of a pitch for Ploom Tech – JTIs latest real tobacco vaporiser – a senior copywriter and myself came up with three routes to present as the new creative brand positioning for Ploom Tech that could raise awareness and promote their new range of flavours.
With 'Flavorstruck' as our chosen route, we played with the idea of colourful dilated pupils to represent the feeling you get from the new flavour range. From here we mocked up adverts for each flavour, and came up with an interactive experience for the audience to engage with. The client chose to use aspects of our pitch, incorporating them into their final campaign to be rolled out in numerous countries and markets.
Route 1
#FLAVORSTRUCK
In a world of convention and dullness, real flavor can break through to jolt the senses.
This is something different. Something new. Flavor unlocked through the power of infusion.
GET READY TO BE #FLAVORSTRUCK.
Route 2
#FLAVORLUTION
A life without flavor is a life without color. So it’s time for tobacco to change.
Join a movement of flavorists who are embracing flavor with fervour – leaving monotony behind to enjoy tobacco in vibrant new ways.
Tobacco will never be the same again. JOIN THE #FLAVORLUTION.
Route 3
WE ARE FLAVOR
Taste means something different to each of us. An extension of our individuality. Our personality. Our character.
So why shouldn’t our tobacco be as original as we are? We use infusion to break the norm, so tobacco can finally be enjoyed with flavors that fit us. We celebrate individuality. We celebrate variety. We celebrate flavor. WE ARE FLAVOR.
More Works
2016
Ploom Tech
Verbalisation, JTI
Direction
Interaction
Brief
One flavour campaign. Two creative practitioners. Three innovative territories
As part of a pitch for Ploom Tech – JTIs latest real tobacco vaporiser – a senior copywriter and myself came up with three routes to present as the new creative brand positioning for Ploom Tech that could raise awareness and promote their new range of flavours.
With 'Flavorstruck' as our chosen route, we played with the idea of colourful dilated pupils to represent the feeling you get from the new flavour range. From here we mocked up adverts for each flavour, and came up with an interactive experience for the audience to engage with. The client chose to use aspects of our pitch, incorporating them into their final campaign to be rolled out in numerous countries and markets.
Route 1
#FLAVORSTRUCK
In a world of convention and dullness, real flavor can break through to jolt the senses.
This is something different. Something new. Flavor unlocked through the power of infusion.
GET READY TO BE #FLAVORSTRUCK.
Route 2
#FLAVORLUTION
A life without flavor is a life without color. So it’s time for tobacco to change.
Join a movement of flavorists who are embracing flavor with fervour – leaving monotony behind to enjoy tobacco in vibrant new ways.
Tobacco will never be the same again. JOIN THE #FLAVORLUTION.
Route 3
WE ARE FLAVOR
Taste means something different to each of us. An extension of our individuality. Our personality. Our character.
So why shouldn’t our tobacco be as original as we are? We use infusion to break the norm, so tobacco can finally be enjoyed with flavors that fit us. We celebrate individuality. We celebrate variety. We celebrate flavor. WE ARE FLAVOR.
More Works