2016
In My Personal Space
An Awkward Interview Format.
Direction
Motion
Digital
Brief
Wrigley’s Extra challenged us to create a bold, fame-driving social campaign in partnership with LADbible—one that would resonate deeply with Gen Z and dramatise the brand’s core message: that Extra gives you the confidence to handle anything (or anyone) that enters your personal space.
Clients
The LADBible Group, Wrigley's Extra
Solution
I pitched a range of creative routes to the team, leading with a concept called “In My Personal Space”—a raw, short-form interview format where celebrities are asked increasingly cheeky questions by unexpected guests in a deliberately tight, slightly awkward setting.
The tension and humour perfectly mirrored that idea of staying cool under pressure.
The Response
Wrigley’s Gum portfolio director called it a bold risk that "certainly delivered."
More Works
2016
In My Personal Space
An Awkward Interview Format.
Direction
Motion
Digital
Brief
Wrigley’s Extra challenged us to create a bold, fame-driving social campaign in partnership with LADbible—one that would resonate deeply with Gen Z and dramatise the brand’s core message: that Extra gives you the confidence to handle anything (or anyone) that enters your personal space.
Clients
The LADBible Group, Wrigley's Extra
Solution
I pitched a range of creative routes to the team, leading with a concept called “In My Personal Space”—a raw, short-form interview format where celebrities are asked increasingly cheeky questions by unexpected guests in a deliberately tight, slightly awkward setting.
The tension and humour perfectly mirrored that idea of staying cool under pressure.
The Response
Wrigley’s Gum portfolio director called it a bold risk that "certainly delivered."
More Works
2016
In My Personal Space
An Awkward Interview Format.
Direction
Motion
Digital
Brief
Wrigley’s Extra challenged us to create a bold, fame-driving social campaign in partnership with LADbible—one that would resonate deeply with Gen Z and dramatise the brand’s core message: that Extra gives you the confidence to handle anything (or anyone) that enters your personal space.
Clients
The LADBible Group, Wrigley's Extra
Solution
I pitched a range of creative routes to the team, leading with a concept called “In My Personal Space”—a raw, short-form interview format where celebrities are asked increasingly cheeky questions by unexpected guests in a deliberately tight, slightly awkward setting.
The tension and humour perfectly mirrored that idea of staying cool under pressure.
The Response
Wrigley’s Gum portfolio director called it a bold risk that "certainly delivered."
More Works